5 Ways to Write Emails That Sell - Elijah Logan Longview Texas

Elijah Logan
@EliLoganTx

Kait taught me five ways to write emails that sell. And she doesn’t even know it.
Kait was the sales rep with a company that had approached me about purchasing their lead-tracking service. Kait’s emails were personable, informative, and best of all, effective: between a couple of conference calls and her email communications, she closed the deal with me in one week. And im a notoriously tough sell.
So, where was the magic word in all of her emails? The one that made us putty in her hands? I was determined to find it. I never did.
Because it doesn’t exist. Her emails were a perfect balance of setting the pace without being aggressive, and positioning herself as an expert without sounding like a condescending a-hole. Most importantly: she effectively communicated her role as a problem-solver, instead of acting like a salesperson.
Here’s how she did it and you can too:
By including rapport in your opening paragraph after the first conversation.

The «first conversation» point is important here. «I hope you’re having a good week» to a cold prospect sounds insincere and wastes valuable visibility real estate on mobile devices.

Every email, regardless of placement in the sales cycle, included names. If not in the greeting, then in the copy. Personalize every message.

She ditched stuffy formality while still conveying expertise: Are you clinging to perfect grammar and style? Hold on loosely. Extremely informal speech, that in cases is stylistically and grammatically incorrect, is just a blip on the radar when surrounded by specific terms and solution-based statements. Write the way you talk, keep sentences short, start sentences with ‘and.’

She chose a simple phrase that accurately depicted her service’s benefit and never lost it. «Help you guys make money» and «help you guys capture more sales» were two very memorable ones. Include the benefit, where it makes sense, in every email you send.

She used «if» in the beginning of closes to let us know that we weren’t going to get steamrolled. But she never got lazy with it and started using phrases like «if you’re interested.» The key is to be specific and value-focused: "…if you would like to save money and increase sales...", "…if you would like to compare providers for one investment…"
These small changes can transform the way you communicate with prospects through email, give you the power to control the pace of the sales cycle, and make your emails a powerful tool towards increasing sales.

Elijah Logan is a consultant and serial entrepreneur who partners with companies across the globe to effectively unlock relationships with clientele in numerous core industries. His expertise was developed through a series of B2B trade shows, effective content platforms, and automates sales and marketing adoptions.
He has developed, produced, and managed 1.4 million square feet of B2B trade show space, serving over 2600 exhibiting companies and attracting over 300,000 attendees from 42 states and 17 countries. These offering resulted in over 550 million dollars in community economic impact, and has generated over 16.4 billion dollars in revenue for his clients.
In the digital content market Elijah has developed over 300 digital properties delivering bleeding edge news, industry relevant communications, and educational marketplaces to facilitate client’s development of effective marketing strategies.

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Expert Network Marketing Advice That Will Strengthen Your Business - Elijah Logan Longview Texas

Mingling with guests, signing people to your team, making money while enjoying life — these are just a few reasons that so many people are drawn to a business opportunity like network marketing. Before you decide to cash in your chips to devote your resources to marketing; however, read these tips to help you better understand the market.

You have to make a decision that your network marketing business will be built to be a success. Many people who start network marketing treat it as more of a hobby than a tried and true business and this inevitably leads to why people fail. It is a business and can make you a considerable income, do not treat it as anything different.

Don't leave it up to your website to make you money! You can't just take the «if I build it, they will come» attitude or you will FAIL in network marketing. You have to beat the pavement locally, to build your downline, be it by sharing marketing materials or actually talking to people you meet.

Set yourself up at trade shows locally to present your business to the world. Make sure that the theme of the trade show matches your sales pitch — you shouldn't pay for a table at an anime show, and a hobby show is likely to draw a different kind of crowd than you're looking to sign up.

Solicit the advice of experts. Don't be afraid to ask others who are already successful in the industry for help. Network marketers are some of the nicest people, and are usually eager to help struggling beginners. Most will recall being in your shoes, and how someone helped them on their climb to the top.

Remember when network marketing that time is a very valuable commodity, both for you and for members of your marketing network. You need to act in a timely fashion when there's something that needs to be done, whether it's introducing a product or contacting members of your network. You can't just leave people waiting around.

When participating in network marketing, you should always aim to lead by example. You should never cease training, recruiting, and monitoring. Always keep in mind the KISS formula: «Keep It Simple, Sweaty.» Following this rule will lead to a better success rate for you and the others you are leading.

Keep learning about a strategy until you are able to apply it successfully. Some strategies and tools will be more relevant than others, but you should carefully consider everything you read about. If you have trouble applying a strategy, find out more about it and ask yourself why you are having trouble with it.

If you are asking people for help and advice, ask questions on specific topics. Getting general advice is useful, but sometimes we just need help on the nitty-gritty of getting our business off the ground. Once you learn these specifics, make sure to pass them on to your downline.

Not to make network marketing sound that lavish, but there are certainly worse ways you can make a living. When done properly, MLM can be extremely rewarding and exceedingly satisfying. To help you get started out or to improve your position, employ the tips you've just read in the text above.

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How to Build A Social Media Strategy - Elijah Logan Longview Texas

Social Media Expert Elijah Logan

Ask Yourself These Questions
Stahl suggests that, in developing your social media strategy, you ask yourself the following:
1. WHAT formats are we going to use? (Blogs, video, charts.)
2. WHY does anyone care about what we’re doing?
3. WHY does this provide business value?
4. HOW are we going to deliver the message? (What are the best social media platforms for reaching your audience?)
5. HOW should we say it? (Tone of voice.)
6. WHERE will we get the content?
7. WHERE can we syndicate the content?
8. WHEN will content be published?
9. WHEN will it need to be updated (and how frequently)? Set expectations. (For example, Twitter: one to two tweets per week starting six months in advance of your event, and three to four tweets per week from two months out.)
10. WHO is responsible for the content? Assign content to the appropriate parties, and assign someone to oversee the efforts.
11. WHO will maintain it over time?
Where Will We Get the Content?
An integral part of your strategy will be in determining what content you are going to post and where your social media team will get the content. Stahl suggests these areas are among the most valuable content sources:
1. Editorial: Magazine and online news.
2. Marketing and public relations: Printed pieces, website, and industry and event news.
3. Educational/learning: Session tracks and speakers.
4. Show-logistics updates.
More Hands-On Tips
1. Tweet each new speaker you book, using the speaker’s or his/her company’s Twitter handle to alert them of the tweet; Encourage all speakers to retweet your announcement (most will anyway). Also, tag them on Facebook mentions and via other social media channels you use. This can significantly expand your reach and expose your speakers’ followers to your show.
2. Tweet every exhibitor and sponsor you sign on, using the company’s Twitter handle. Same idea as above.
3. Organize Facebook chats or Twitter chats with select speakers; promote them to your audience via social media and e-mail alerts. Ensure that the chats include information your audience will find valuable.
4. Conduct Q&As with select speakers, providing information and teasing (soft-sell) the upcoming session and event. Publish it online and promote it via social media channels.
5. Conduct Q&As with select exhibitors and sponsors about emerging products and trends among their clients. Be sure these are not sales pitches.
6. Encourage your speakers and vendors to use their social media channels to promote their participation in your events. Provide them with event hashtags (e.g., #growyourshow) and industry hashtags (e.g., #expochat), as well as the event URL. Tell them how to shorten links (or better yet, provide shortened links).
7. Determine the leading tweeters (or people on other platforms) and bloggers in your industry and invite them as guests to your show to tweet and/or blog about it.

What are your thoughts? Be sure to check out the blog at ElijahLogan.com, and connect at @EliLoganTx

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Determining the Value of Potential Advertising Channels Online - Elijah Logan Longview Texas

Elijah Logan Longview Texas
@EliLoganTx

It’s important for any business to have an online advertising presence. Whether it’s Google AdWords, digital newsletters or industry websites, online visibility is a must in today’s business climate. It’s possible for any-sized business to gain online exposure without breaking the bank through properly evaluating advertising channels and a little Google Ad Words home work.

When you’re evaluating the quality of online advertising channels/ newsletters:

Get information on subscriber/ visitor demographics. In other words, who is visiting the website or receiving the online newsletter? Make sure the readership is in line with your customer base.
How many people visit the site each month? This number will help you determine your cost-per-contact. Just divide the amount you’re spending by the total readership.
Clicks and Click-through Rate: If you’re looking at buying banner space on an online newsletter or digital publication, getting clicks and click-through rate information will help you determine how engaged the readers are with that particular publication. What good is a monstrous readership number if most of them aren’t clicking on anything in the online newsletter?
Do you receive exclusive placement? Most banner ads are shared real estate, which means your ad will be one in a rotation. That effects the number of times your will be served to (or seen by) the readership. That will affect your cost-per-contact number.
Reevaluate cost.Take the total readership and divide it by the number of rotations the space will go through before your ad appears. For example, if your ad is one of ten ads sharing a single space and the website/ online newsletter has a readership of 10,000 your ad will be seen by 1,000 readers instead of the whole 10,000. That new number will dramatically affect your cost-per-contact.
So, what’s an acceptable cost-per-contact rate? It really depends. I know, I know; that answer seems like a cop-out. It’s not. If you’ve found a medium that effectively targets your customer base (especially if you have a product that serves a niche market) and if it reaches the people within that market that can make or influence purchasing decisions, a high cost-per-contact may be absolutely worth it. That’s why investing a little time in qualifying potential adverting channels is worth a try.
Next week’s post will cover information on Google AdWords and how to customize a campaign that delivers results and makes the most of your investment. To get a head-start, check out Google AdWords’ extremely helpful FAQ section at goo.gl/ZQyrO9
Be sure to check out the blog at ElijahLogan.com, and connect at @EliLoganTx

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Boost Trade Show Traffic Outside Exhibit Hall - Elijah Logan Longview Texas

To be competitive today, trade show exhibitors not only need to grab attention to their trade show displays inside the exhibit hall but also beyond the exhibit floor.

More and more, creative trade show exhibitors attract crowds to their trade show booth by using nearby venues as a springboard. Attracting attention at neighboring hotels where the trade show visitors are staying or public places where attendees frequent, is a good start. This goes for neighboring restaurants, bus routes, cabs and local night clubs as well.

Increasingly, instead of letting a custom or trade show diplay rental at the expo stand on its own, savvy marketers are adding value by identifying key places outside the trade show to tee up traffic to the trade show display arena.

Event Marketer Magazine spotted three brands that successfully made the tie-in connection to their trade show booth from sites outside the exposition hall.

The first was in Chicago. GE Healthcare launched their campaign, Healthcare Reimagined at the Radiological Society of North America trade show in Chicago in 2005. They were on the lookout for popular locations outside the trade show hall to enhance awareness of their trade show display presence. According to Sean Burke of GE Healthcare’s Diagnostic Imaging and Services, «We were looking for something different that would create word of mouth and buzz.»

The trade show had over 60,000 attendees staying in Chicago. GE came up with the concept of all-white-clad «molecule people» that roamed Chicago sites before and after show hours, in nearby hotels and on the RSNA bus routes, as well as at neighboring restaurants and night clubs.

Wearing branding for GE Healthcare, the all white molecule actors batted around giant inflatable molecule structures and used bubble machines to complete the look and feel of what they wanted to portray. They were able to visually and kinetically capture the health care aspect of GE Diagnostic Imaging. This played directly to the imagery created at their trade show exhibit.

The second was at a consumer oriented show in Washington DC. A month before the Auto Show, Chevrolet started its awareness campaign at sites around the capital city. They set up mini tailgating parties out of the backs of Chevy Silverado Hybrids at construction sites, George Washington University, Home Depot stores and commuter rail stations. Consumers got to drink coffee and play Xbox 360 games. Chevy representatives gave out cards to visitors they could redeem at the trade show for a chance to win a Silverado Hybrid.

Chevy wanted to drive traffic to the trade show display. It worked. The results were measurable and dramatic. Because the scan cards were handed out at dealers and at the tailgate parties, over 20,000 consumers visited the trade show booth or were able to scan their cards with Chevy reps in the convention main lobby. The scan cards brought in 1,900 dealer leads.

The third one was in Las Vegas. That city is a natural for all types of trade show display marketers every hour of the day. At the Specialty Equipment Market Association show in Las Vegas in 2005, Yahoo! wanted to draw attention to a custom auto web site among car enthusiasts. So they decided to customize two Mitsubishis inside their trade show display booth.

To complete their exposure they went outside to showcase their cars on the Las Vegas Strip. Yahoo! hit it big. Knowing that Las Vegas is always wide awake 24/7, they were able to shut down traffic on the Las Vegas Strip at 3 a.m. Even at that time, throngs of people watched their two custom Mitsubishis race down the strip. «We didn’t want to just do a booth and pass things out,» says Bennett Porter Yahoo!’s senior director-buzz marketing. Emulating Frank Sinatra, he continues, «We wanted to do it our way.»

The above are just a few of the examples of how you can use outlying venues to tie into your trade show display.

So let’s say your firm is in the electronics field and you want exposure for your upcoming trade show appearance in the San Francisco Bay Area. With the high tech industry so heavily concentrated in Silicon Valley, California, many of the high tech leaders live there.

There’s Yahoo’s headquarters in Sunnyvale, Apple Computer Inc. based in Cupertino, eBay based in San Jose, and Google headquartered in Mountain View, to name a few. You can focus on Silicon Valley executives and market to them within close access to Moscone Convention Center in San Francisco, Kaiser Convention Center in Oakland, and the Santa Clara and San Jose Conference Centers.

The hotels, restaurants, athletic clubs and other popular sites make them targets for high tech trade show tie in messages once the high tech trade show comes to town.

It’s smart to think outside the trade show exhibit hall box to compound your trade show exhibit investment — Elijah Logan Tx

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How Trade Shows Can Help Launch your Business in New Industries - Elijah Logan Longview Texas

Elijah Logan Longview Texas

Are you a small business looking to generate more sales leads? It may be time to get vertical.
According to this recommendation of contributor and Business Refinement, LLC founder Michael Kaleikini, the best way to break into a new vertical is to begin connecting with industry partners who can help you reach decision-makers directly.

One of the fastest and most cost-effective ways to do just that is to begin sponsoring or exhibiting in industry trade shows. Trade shows allow exhibiting companies to:

Gain face-time with prospects and industry professionals: This article from www.MarketingProfs.com shows that decision-makers value face-to-face communication more than any other form of communication for fluid decision-making and purchasing processes.

Build professional relationships that will last the lifetime of your business: An EventView study reports that 62% of senior executives chose event marketing as the discipline that best accelerates and deepens relationships.

Close sales faster and spend less doing it: In addition to exhibiting being one of the most valuable assets for initiating long-lasting relationships, it’s one the most cost-effective methods of lead generation in business. A study published by the Center for Exhibition Industry Research (CEIR) shows that sales cycles that result from trade show leads close faster and cost less to close than outside sales leads; $550 and 1.4 sales calls compared to $997 and 3.6 sales calls, respectively.

Participation in trade shows provides businesses with a smooth transition into a new vertical, with the potential to achieve big results quickly.

Mark LaCour of modalpoint, a company that helps organizations sell their products to the oil and gas industry, has seen the power of trade shows first-hand. «After sponsoring a breakfast track at a trade show, I watched one of our clients go from zero dollars of revenue from the oil and gas industry to ten million dollars in twelve months.»

Has your organization expanded into another industry using trade shows? Share your insights. Want more information on B2B trade shows? Visit the blog at ElijahLogan.com and connect with me @EliLoganTx

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Global Business to Business Marketplace - Elijah Logan Longview Texas

Most latest and significantly useful way of trade prevailing in market is Global B2b Marketplace. It is a trade portal through which buyers and suppliers of various goods and services come together in a virtual trade show. These trade shows are conducted as either regular trade shows or online trade shows.

The companies today jointly are coming with this concept of fusing at a common place for the convenience of each other. The primary focus is to facilitate trade at various levels i.e.
• Manufacturing level
• Import level
• Export level
• Wholesale level

It is a two way process in which the buyers will find the worlds most reputable suppliers and vice versa at one common ground.

Buyers Consideration: Every buyer is in search of supplier who has the capability and the facility to meet his procurement needs. To fulfill these criteria each one is struggling globally. But with the coming of this new concept of trading, it is a blessing to find varied range of suppliers under one roof. The suppliers who match ones consideration can be contacted directly.
In case of online trade shows an email can be triggered when new goods or services listing appears. Benefits of buying including detailed company profile, product information, List of industry association, multiple quotations, etc.

Suppliers Consideration: B2B Marketplace acts like a hub for various suppliers to promote their products by providing detailed information about their offering through catalogs. The more of the displayed visibility translates increased awareness about the company and the potential for entry in untapped markets which inurns increases the sale pattern. It appears like an opportunity for suppliers to get noticed by global buyers through enhanced exposure.

Companies through out the world get themselves registered for such shows. They are required to provide complete information about themselves starting from true name, postal address, phone, fax, e mail address, registration content etc.

Key Points

• Suppliers can provide world class products to their customers at good prices and one can find manufacturers and suppliers that one can trust to deliver best quality at the best price on time.
• It is very cost effective way to connect with the whole lot of trading units throughout the world.
• One may find thousands of credible suppliers to compete for ones business. This makes the quality and price comparison easier and much simpler across the range of suppliers in seconds.
• It is the most appreciable and quickest key to global trade.

Elijah Logan Longview Texas @EliloganTx

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Getting The Most From Attending A Trade Show - Elijah Logan Longview Texas

An Attendee Guide by Elijah Logan Longview Texas

Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you’re representing the company you work for. Thousands of people set up trade show booths and trade show displays across the country at a huge variety of industry events. However, many people don’t know how to take advantage of the opportunities a trade show offers. Some plan on simply attending, setting up their trade show booth, and then staying there all day hoping to attract new business. Manning a trade show display is only part of the reason you should be attending a trade show. The other vendors at a trade show can provide you with a wealth of new information and contacts in your industry; all accessible in the same room on the same day—this is the unparalleled attraction of a trade show for your business.

If you plan to attend a trade show, make sure you are not the only person there representing your company, even if you are a small business owner with few employees or a sole proprietorship. You will need at least one person to staff your trade show booth, and another to walk the floor taking in the other trade show displays. If necessary, get your spouse or a good friend to come with you and give them a crash course on how to handle your trade show booth while you check out the other vendors – and only do so when it is slow so you don’t miss important business opportunities. When you make reservations for the hotel you will stay at during the show, try to find a room as close as possible to the actual location—preferably within walking distance. That way, you won’t have to bring anything with you to the venue other than the materials for your trade show display.

Before you attend a trade show, go over the list of vendors who plan to put up trade show booths. Make lists of the vendors you must see, the vendors you would like to see, and those you can live without seeing. You may even be able to schedule appointments with your top priority vendors. Research the companies and determine ahead of time what you would like to find out from each trade show display and what your goals are regarding each vendor: are they competition, or a potential contact? If they are a potential contact, how would they specifically benefit your company? Have questions ready to ask vendors to save yourself time walking the floor. Another good timesaving strategy is to obtain a map and a directory of the trade show when you arrive on location, before the show begins. Use the map to plan your route, and check your prioritized list of vendors against the directory to find out whether any vendors have been added or dropped out.

During the trade show, be active in your quest for information. Don’t feel bad about passing by trade show booths that don’t interest you. Like you, they are attending the trade show to generate new business, and they don’t want to waste time talking to someone who isn’t a potential customer. Visit your targeted trade show displays, engage in a dialogue with the vendors, and ask questions. If the trade show booth offers handouts, samples or other materials, take only those you actually want to find out more about. It can be difficult to tote a loose stack of glossy brochures, catalogues, and bulky product samples around a busy trade show floor. If possible, arm yourself with an empty briefcase or duffel bag to stow materials. Use your time wisely to gather intelligence on your competition and make new industry contacts that will benefit your company.

When the trade show ends, especially if it is a multiple-day event, take the time to make notes and organize the materials you gathered before you leave the event. If you need to mail reports, brochures or other materials to your colleagues, prepare the mailings right away while «who gets what» is still fresh in your mind. Make sure to store your trade show display safely so nothing is damaged and you can find everything you need the following day. When you return from the trade show, remember to follow up with the contacts you have made—and start preparing for next year’s trade show!

For more trade show and marketing tips visit blog.ElijahLogan.com and connect @EliLoganTx

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How to Build A Social Media Strategy - Elijah Logan Longview Texas

Social Media Expert Elijah Logan

Ask Yourself These Questions
Stahl suggests that, in developing your social media strategy, you ask yourself the following:
1. WHAT formats are we going to use? (Blogs, video, charts.)
2. WHY does anyone care about what we’re doing?
3. WHY does this provide business value?
4. HOW are we going to deliver the message? (What are the best social media platforms for reaching your audience?)
5. HOW should we say it? (Tone of voice.)
6. WHERE will we get the content?
7. WHERE can we syndicate the content?
8. WHEN will content be published?
9. WHEN will it need to be updated (and how frequently)? Set expectations. (For example, Twitter: one to two tweets per week starting six months in advance of your event, and three to four tweets per week from two months out.)
10. WHO is responsible for the content? Assign content to the appropriate parties, and assign someone to oversee the efforts.
11. WHO will maintain it over time?
Where Will We Get the Content?
An integral part of your strategy will be in determining what content you are going to post and where your social media team will get the content. Stahl suggests these areas are among the most valuable content sources:
1. Editorial: Magazine and online news.
2. Marketing and public relations: Printed pieces, website, and industry and event news.
3. Educational/learning: Session tracks and speakers.
4. Show-logistics updates.
More Hands-On Tips
1. Tweet each new speaker you book, using the speaker’s or his/her company’s Twitter handle to alert them of the tweet; Encourage all speakers to retweet your announcement (most will anyway). Also, tag them on Facebook mentions and via other social media channels you use. This can significantly expand your reach and expose your speakers’ followers to your show.
2. Tweet every exhibitor and sponsor you sign on, using the company’s Twitter handle. Same idea as above.
3. Organize Facebook chats or Twitter chats with select speakers; promote them to your audience via social media and e-mail alerts. Ensure that the chats include information your audience will find valuable.
4. Conduct Q&As with select speakers, providing information and teasing (soft-sell) the upcoming session and event. Publish it online and promote it via social media channels.
5. Conduct Q&As with select exhibitors and sponsors about emerging products and trends among their clients. Be sure these are not sales pitches.
6. Encourage your speakers and vendors to use their social media channels to promote their participation in your events. Provide them with event hashtags (e.g., #growyourshow) and industry hashtags (e.g., #expochat), as well as the event URL. Tell them how to shorten links (or better yet, provide shortened links).
7. Determine the leading tweeters (or people on other platforms) and bloggers in your industry and invite them as guests to your show to tweet and/or blog about it.

What are your thoughts? Be sure to check out the blog at ElijahLogan.com, and connect at @EliLoganTx

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How to Build A Social Media Strategy - Elijah Logan Longview Texas

Social Media Expert Elijah Logan

Ask Yourself These Questions
Stahl suggests that, in developing your social media strategy, you ask yourself the following:
1. WHAT formats are we going to use? (Blogs, video, charts.)
2. WHY does anyone care about what we’re doing?
3. WHY does this provide business value?
4. HOW are we going to deliver the message? (What are the best social media platforms for reaching your audience?)
5. HOW should we say it? (Tone of voice.)
6. WHERE will we get the content?
7. WHERE can we syndicate the content?
8. WHEN will content be published?
9. WHEN will it need to be updated (and how frequently)? Set expectations. (For example, Twitter: one to two tweets per week starting six months in advance of your event, and three to four tweets per week from two months out.)
10. WHO is responsible for the content? Assign content to the appropriate parties, and assign someone to oversee the efforts.
11. WHO will maintain it over time?
Where Will We Get the Content?
An integral part of your strategy will be in determining what content you are going to post and where your social media team will get the content. Stahl suggests these areas are among the most valuable content sources:
1. Editorial: Magazine and online news.
2. Marketing and public relations: Printed pieces, website, and industry and event news.
3. Educational/learning: Session tracks and speakers.
4. Show-logistics updates.
More Hands-On Tips
1. Tweet each new speaker you book, using the speaker’s or his/her company’s Twitter handle to alert them of the tweet; Encourage all speakers to retweet your announcement (most will anyway). Also, tag them on Facebook mentions and via other social media channels you use. This can significantly expand your reach and expose your speakers’ followers to your show.
2. Tweet every exhibitor and sponsor you sign on, using the company’s Twitter handle. Same idea as above.
3. Organize Facebook chats or Twitter chats with select speakers; promote them to your audience via social media and e-mail alerts. Ensure that the chats include information your audience will find valuable.
4. Conduct Q&As with select speakers, providing information and teasing (soft-sell) the upcoming session and event. Publish it online and promote it via social media channels.
5. Conduct Q&As with select exhibitors and sponsors about emerging products and trends among their clients. Be sure these are not sales pitches.
6. Encourage your speakers and vendors to use their social media channels to promote their participation in your events. Provide them with event hashtags (e.g., #growyourshow) and industry hashtags (e.g., #expochat), as well as the event URL. Tell them how to shorten links (or better yet, provide shortened links).
7. Determine the leading tweeters (or people on other platforms) and bloggers in your industry and invite them as guests to your show to tweet and/or blog about it.

What are your thoughts? Be sure to check out the blog at ElijahLogan.com, and connect at @EliLoganTx

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